Solopreneurship is all the rage right now.

But if you’re looking to start something of your own (so you can escape your 9 to 5) which solopreneurship “path” should you choose?

Most people go the digital products route:

• Building an audience on either X, LinkedIn, or Instagram
• Listening for signal on their ideas and the problems their audience faces
• And then creating digital products to solve these problems (and selling it to their audience)

And yes, this is one route you can take as a solopreneur.

But this takes TIME. It means you have to build an audience. It means you have to go through tons of trial and error to get your product right, your copywriting on point, and all the back-end fulfilment systems humming.

There is another way.

Premium Ghostwriting let’s you practice all the skills you need to become a hugely successful solopreneur, helps you monetize fast, and sets the foundation to help you scale with digital products later.

And which service do I recommend?

Premium Ghostwriting.

Here are 5 reasons why:

Reason #1: It helps build your network.

Premium Ghostwriting allows you to tap into a network of influential people in your niche or industry—and is like pouring gasoline on the fire of your career.

As a ghostwriter, I’ve built a billion-dollar network:

• CEOs
• Crypto billionaires
• Silicon Valley founders
• New York Times best-selling authors

And tons more.

I have used the connections I made as a ghostwriter to create lucrative opportunities for myself, even after I moved away from running a ghostwriting agency.

Here’s Mark Cuban and I talking Ethereum way back in 2017:

Reason #2: It helps you understand positioning (for you and your clients).

As a Premium Ghostwriter, you don’t just get paid to write.

You get paid to think. And one of the most lucrative ways to do this is to advise other people how to position themselves in the market and how to name and claim their own niche. Because the vasty majority of people struggle with this (and it’s costing them money as a result).

But if you’re able to do this for your clients (and use words to communicate this to their customers), then you can charge a lot of money for your services AND do it for yourself.

(For context, I charge $2,000 for a “Power Hour” for people to talk through their positioning and niche questions.)

Reason #3: It helps you understand marketing funnels.

Premium Ghostwriters are business consultants disguised as writers.

Here are just a few elements of a marketing funnel you can build and write for your clients:

• Social ghostwriting
• Email nurture funnels
• Evergreen newsletters
• Landing and sales page copywriting

This is something I call the Organic Content Vortex—and it’s what more and more people and businesses will need as they recognize the importance of going digital.

If you understand how to create these, you become a highly-valuable solopreneur—because you can charge to do this for others, learn what works, and then build it for yourself.

Reason #4: It teaches you high-ticket outreach, sales, and fulfillment.

If you can master these 3 skills, you’re set… FOR LIFE.

It doesn’t matter what you go into after ghostwriting, if you know how to do effective cold & warm outreach, sell your premium services to customers & clients, and deliver those services with a white-glove experience, you’ll always be able to make money for yourself.

Period.

These 3 skills is how you make friends at scale—and can help you influence more than just your career.

Reason #5: It helps you gather data for future digital products.

Finally, becoming a Premium Ghostwriter helps you gather data for future digital products.

Here’s how it works:

• Step 1: Use Your Information Advantage. Ghostwrite in a niche you already know something about, helping experts in that industry so you learn more about the market and what people need help with.
• Step 2: Gather data on the problems in your niche. What problems do you solve as a service provider? How do you solve them? Ghostwriting gives you quicker answers to these questions over “building an audience” any day of the week.
• Step 3: Build a digital product to solve those problems. Now, create a course, community, or digital product to help solve these problems for this target audience. Now you have your first digital product! And through your outreach and fulfilment, you have a market to sell the digital product to (without building an audience).

And, using everything you know about positioning, marketing funnels, and premium service delivery and fulfillment, you’ll be able to start selling your digital product faster than if you were second guessing yourself just building your audience.

That’s it!

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