In this post, we want to help you start building trust as a ghostwriter (and leverage it into more business than you know what to do with).

But before we get into it, here’s the 1 thing you need to know:

Being a highly-paid ghostwriter doesn’t require as much credibility as you think.

In fact, your job, as a ghostwriter (and Solopreneur of any kind) is to give people the language you want them to use when introducing you. Because guess what? The more specific you are about the language you want people to use, the easier it will be for them to copy/paste that language and repeat it over and over again.

When this happens, the game is won.

And your client will assume your are the right person for the job… BECAUSE THEY ARE USING YOUR LANGUAGE.

So, let’s walk through exactly how to do that for yourself.

4 Ways To Build Trust As A Ghostwriter

There are 4 ways to build trust as a ghostwriter—and to be honest, none of them have anything to do with “achieving” something noteworthy.

#1: Your Bio

Here’s what happens when you get introduced to someone, or they stumble across your profile online.

• They look you up.
• They click on your social profile.
• And the very first thing they do is read your bio.

And if your bio says, “I ghostwrite Educational Email Courses for health and wellness brands ,” guess what they assume about you? THAT YOU GHOSTWRITE EDUCATIONAL EMAIL COURSES FOR HEALTH AND WELLNESS BRANDS!!!!!!

All you have to do is say what you do, right there, right away in your bio, and people will internalize that as “the truth.”

Easy!

#2: Your Content

The second way you build trust as a ghostwriter is with the content you publish.

When someone looks you up, or stumbles across one of your social profiles, what’s the second thing they do after reading your bio?

• They scroll for a few seconds.
• They see what kind of content you are posting.
• And they decide if what you write about is for them or not.

In those few seconds, if they see you posting content like: “Star Wars is the best movie of all time. Change my mind,” they are probably not going to see you as “an expert” in health and wellness!

But if your bio says, “I ghostwrite Educational Email Courses for health and wellness brands,” and then they scroll and almost all your content is about how to ghostwrite Educational Email Courses, the benefits of Educational Email Courses, the mistakes people make when creating Educational Email Courses, etc., guess what? THEY ARE GOING TO THINK YOU ARE AN ALL-STAR AT EDUCATIONAL EMAIL COURSES!!!!!

#3: Your Own Asset

What’s the next thing someone does after reading your bio and scrolling through your content?

• They click on your website.
• They scan through any resources.
• And they look for proof that backs up your bio, your content, etc.

So, if you say you ghostwrite Educational Email Courses, wouldn’t it make sense for you to have an Educational Email Course for yourself? IT SURE WOULD!!!! And when they see you have your own Educational Email Course pinned to the top of your profile, what are they going to think? THAT YOU SURE DO KNOW A LOT ABOUT EDUCATIONAL EMAIL COURSES!!!!!

#4: How You Pitch Your Service

Quick recap.

• Someone has read your bio.
• They’ve scrolled through some of your content.
• Maybe they even typed in their email address and signed up for a newsletter.

By the time they reach out to you, or you reach out to them, they’re under the assumption that you are the go-to expert when it comes to Educational Email Courses for this specific industry (Health and Wellness brands, for example).

And if you get on the phone with them, and you can clearly articulate the benefits of Educational Email Courses, the mistakes founders and business owners make when writing Educational Email Courses, and the outcomes they can unlock, then guess what? YOU’VE GOT YOURSELF A CLIENT—BECAUSE YOU SURE DO SEEM TO KNOW A LOT ABOUT EDUCATIONAL EMAIL COURSES!!!!!

Now, does this have anything to do with being an Internet celebrity? Nope.

Does it have to do with you having a huge audience? Nope.

Does it have to do with you having a giant email list? Nope.

Literally the ONLY thing a prospective client wants to know is whether or not you “know your stuff.” And the way they evaluate whether or not you “know your stuff” comes down to these 4 credibility checks:

• Does your bio say so?
• Does your content show so?
• Does your own asset prove so?
• Does your conversation guarantee so?

If you pass the above 4 checks, you are going to have more business than you know what to do with.

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